To deliver the right positioning, the appropriate message to the right target audience we work with you through the following process to ensure results.

Getting started

When starting out brainstorming is a great tool for expanding lateral thinking and exploring your project.
Note down all concepts, keywords that come into your mind when you think of the project at hand.
At this stage nothing is too silly or outrageous.
Time spent now can save a lot of future confusion.
Keep in your mind what you want to achieve.
Consider your target audience - who are you talking to.
It is helpful to include an overview of your company history, philosophy and character.

Your point of difference

What makes your product or service different from your competitors?
What attributes are most important to your customers?
Is it price?  Service? Convenience?
Or simply an emotional need that your product fulfills?
This is a critical step in the process where we help determine what positioning will prove most successful for your brand.
Include characteristics of your business that you wish to visually communicate. Choose descriptive words that characterise how you would like your business to be perceived.

Your objectives

Understanding your goals we can construct visual communication solutions that meet the objectives of your business.
We will explore all options and opportunities with you.
Once you have considered all the marketing options you can  confidently put into action the most effective and cost efficient plan.
What objectives need to be met by this project?
What past marketing have you tried?
Where the results positive or negative?
Where have your past leads or have come from?
Your insights and expectations for the advertising.
Are you sure the project you have in mind is best suited to meet your objectives?
What structures will be the architectural mainstay of your communications.
As an example, if you are planning a web site, keep an eye out while browsing - bookmark the sites you like and dislike.
It is good to know why you like or dislike certain web sites.
This is useful for generating ideas and maybe even learning from other's successes and mistakes.
Break down your topic into smaller parts. Again using a web site as an example, issues can be divided into smaller, easier to handle chunks.
Choose samples from within your industry to give you an idea of typical content and what others in your industry are doing
Select a sample from any industry to observe appealing designs, layouts and structures in general.

By compiling this information we have valuable, comprehensive background to develop your communication brief.

What is the function and physical form of the finished project itself:

Does the campaign have a long or short shelf-life?
How will it be used?
Will it be handled frequently? Does it need to be durable?
How will it be distributed?
Do you need to secure a domain name and an ISP?
Text & Images - does your company have existing material that may help?
Or do you need outside help with photography and copy writing?

Presentation

Once we have the plan in place we use the collective representation of symbology, text, images, space, colour psychology, typefaces and materials to communicate the character of your business.

Results analysis

Did the advertising meet its goal? Which promotions were successful? Which weren't?

The best advertisers consistently analyze their results and refine their approaches for the future.